THE League Management Company (LMC) on Tuesday signed two separate commercial partnerships with two service providers that are geared towards deploying technology to drive engagement, monetize content and expand the fan base of the Nigeria Professional Football League (NPFL).
The LMC signed an agreement with Kari Xchange, a software development company for the design, development and operating of a fan engagement platform for the NPFL.
Eucharia Amanambu, the Chief Executive Officer of Kari Xchange said they are working with global Information Technology giant, Microsoft, to build a platform where football fans within and outside the country will follow and engage in football activities, follow and know more about the NPFL matches, clubs and players.
Describing the workings of the platform when built, Amanambu said, “this platform will enable football fans meet and engage other fans, access NPFL football news, play NPFL fantasy football and other games. It will also allow the NPFL players and aspiring footballers on the platform to showcase their talents to the world”.
She further explained that the platform will be configured to enable fans buy NPFL Clubs’ merchandise, match tickets, bet and support their NPFL clubs. The platform will also be offering loyalty reward to the fans.
A second agreement signed same day was with Vas Digital Mobility (VDL), a key player in the telecommunications Value Added Services (VAS) domain specializing in made for mobile content for consumers.
